Make complex products easier to use and easier to build.
Pixipap is an independent product design consultancy helping SaaS and fintech teams simplify complex workflows, define new features and create clear, build-ready designs.
Selected work
Complex fintech and SaaS problems, made clear
Digital Investment Platform
Turning dense financial data into a purpose-built experience for every screen
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Investment Banking · Internal Operations
Refactoring a complex money-processing tool around people, permissions, and control
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B2B Accounting Platform
Scaling accounting operations through a structured financial foundation
View case study →
The person behind Pixipap
Senior product thinking, hands-on design.
Pixipap was founded by Polina Nikolova, a product designer and UX strategist with over 15 years of experience across digital products, fintech and SaaS.
Polina works directly with founders, product managers and engineering teams, from exploring the problem and shaping product direction to designing interfaces and supporting delivery.
Her experience includes five years at DEGIRO, contributing to the evolution of a trading platform used by millions of retail investors across Europe.
Meet PolinaMost product problems are not design problems
Teams often redesign interfaces when the real issue is unclear product structure, weak positioning, or misaligned user flows.
- • Redesign interfaces
- • Add more features
- • Improve visuals
- • Rebuild the UI
- • Users don't understand the product value
- • Onboarding logic creates friction
- • Product flows lack prioritization
- • Teams solve internal assumptions instead of user problems
From onboarding and dashboards to payments, accounting workflows, permissions, and operational tools, we help teams make complex requirements clear and usable.
Choose the support that fits your situation
Enquire about any offer directly, no audit required first.
Improve an existing product
Product UX Audit
Identify friction in a critical workflow and prioritise what to improve.
Learn more →Launch or redesign a feature
Feature Discovery & Design Sprint
Define the scope, flows, and design before development.
Learn more →Add senior product design capacity
UX Strategy, Product Design & Product Management Consulting
Senior consulting that clarifies requirements, shapes product direction and delivers build-ready designs.
Learn more →Services
How we can help
Product UX Audit
Find the friction. Know what to fix first.
Identify friction in an existing product or workflow and clarify what to improve first.
Best for: Teams with an existing product that need an independent assessment before investing in changes.
Timeline: Typically 1-2 weeks, depending on scope and access to evidence.
Feature Discovery & Design Sprint
Turn a complex requirement into a clear, build-ready feature.
Define a feature's scope, user flows and interface before development.
Best for: Teams preparing to launch or redesign a feature and needing clear product definition and design before development.
Timeline: 1-2 weeks for a tightly scoped feature. Larger modules or additional research require a longer engagement.
UX Strategy, Product Design & Product Management Consulting
Senior product thinking and hands-on design, when your team needs it.
Work alongside your product and engineering team on research, workflows, UI design and implementation.
Best for: Teams looking to engage a senior consultant for a project or an ongoing collaboration.
Format: Project-based or ongoing consulting, with scope, capacity, responsibilities and priorities agreed in advance.
Who this is for
You're moving fast, but not sure what drives growth
You're shipping fast, but unclear what drives activation and conversion.
Too many ideas, no clear priorities
Your team is pulled in multiple directions and struggling to decide what to build next.
Your product is complex, and decisions are slowing down
Growth has introduced complexity, misalignment, and slower execution across teams.
Not sure which offer fits? Let's talk it through.
What teams gain
Clarity on what drives growth
Stop guessing. Focus on what impacts activation, conversion, and retention.
Alignment across teams
Product, design, and business moving together, not pulling in different directions.
Confident product decisions
Decisions backed by structure, evidence, and clear priorities, not internal debate.
A clear understanding of the problem helps teams make better product decisions.
Trusted by product & finance teams
Working alongside teams shipping serious products
Let's find the right support for your product.
Tell us what you're improving, building, or struggling to deliver. We'll discuss the right scope and next step.